Honda Announces 5-Year Extension of Honda Classic
Celebrating its 35th year of PGA tournament sponsorship, Honda announced that it is extending its sponsorship of the Honda Classic through 2021.
The tournament debuted in 1972 as Jackie Gleason’s Inverrary Classic in Lauderhill, Florida, with Honda becoming the official sponsor ten years later.
“We’re proud to extend our thirty-five year partnership with the PGA TOUR to forty years, which will allow us to continue to support hundreds of charitable organizations through Honda Classic Cares,” said Takuji Yamada, president and CEO of American Honda Motor Co., Inc. “We are very grateful for the many organizations across Florida that are making a difference in the lives of children.”
Noting the stability that Honda’s title sponsorship provides, Executive Director, Kenneth R. Kennerly, called the partnership between American Honda and the tournament “one of the greatest corporate/event relationships in all of sports.”
The Honda Classic is held on The Champion Course, home to a dramatic three-hole sequence known as “The Bear Trap,” one of the most difficult stretches on the PGA Tour.
The 2016 Honda Classic gets underway tomorrow in Palm Beach Gardens, Florida.